Every artist in your lane is running a blueprint.Opah hands you theirs, then tells you what to do next.
Major labels keep people whose whole job is working out what the competition is running. Independent artists have been guessing. Opah studies the artists you choose across five platforms and turns what it finds into a working template for the whole operation: how they market, what they post and how often, how they brand it, how long they keep a campaign running, which cities they buy, how they promote a tour. Then it runs the same models on your own artists and names the next move.
- 2,314
- ads collected
- 2020
- archive since
- 2,277
- creatives decoded
- 5
- platforms, one slot
This lane lives in Sydney, not Los Angeles
Sample: one 6-artist lane, measured 17 August 2026- Sydney6 of 6
- London5 of 6
- Melbourne5 of 6
- New York City3 of 6
- Los Angeles2 of 6
Every artist in this lane has listeners in Sydney. Two have them in Los Angeles. The centre of gravity sits nowhere near where the budget would have gone.
626 of 1,124 were switched off inside a week. Fifteen have run past ninety days, the longest for 150. Those fifteen are the only creative this lane has proven.
Point the first test budget at Sydney and Melbourne. Every artist in this lane has measurable listeners in Sydney; only 2 of 6 do in Los Angeles.
Copy the ad that survived, not the newest one. 626 of these 1,124 ads were switched off inside a week. The 15 that passed 90 days are the only creative this lane has actually proven.
Lead with the show, not the single. Ticket and travel calls-to-action outnumber “Listen now” more than five to one across this lane's campaigns.
Then it turns the same models on your own artists
Sample: one real artist, trailing 90 days- Instagram53% of audience, 46% of output763,227 following, 31 posts in 90 days
- TikTok21% of audience, 51% of output307,600 following, 34 posts in 90 days
- YouTube26% of audience, 3% of output382,000 following, 2 posts in 90 days
YouTube holds 26% of this artist’s audience and receives 3% of the output. Nobody sees that by opening three apps in turn, because each one only ever shows you itself.
- Track affinityWhich song to put the budget behind, not which one is biggest.
A track's share of your catalogue's current popularity divided by its share of lifetime plays. One track with 739 million lifetime plays scores 0.17: demand has moved on. Scores above 1 are pulling more than their size predicts.
- Popularity and listeners over timeWhether you are actually accelerating, not just large.
Spotify popularity from 0 to 100, monthly listeners and world rank, kept as a time series so velocity is visible rather than a single number on a page.
- Market openingsThe cities to move on next.
Where the artists in your lane have measurable listeners and you do not. City level, which is the honest unit of what streaming reports.
- Meta Ad Library
- TikTok
- YouTube
- Spotify
Pricing
You pay for artist slots. A slot covers all five platforms. A playbook, which is the read across a set of them, costs nothing extra. Annual billing is two months free.
- Opah Indie$19/ month
- Up to 3 artists on the roster
- Up to 2 Niche Playbooks
- All five platforms, every artist
- Opah ProMost chosen$39/ month
- Up to 10 artists on the roster
- Up to 4 Niche Playbooks
- All five platforms, every artist
- Opah Suite$69/ month
- Up to 20 artists on the roster
- Up to 6 Niche Playbooks
- All five platforms, every artist