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Opah

Music analytics for independent artists: your numbers next to any artist you add.

Opah is music data and marketing intelligence for artists and their managers. It tracks the popularity score, listeners, playlists and cities every day, the socials and release rollouts, and every Meta ad an artist has run since 2020. A Chartmetric alternative: 10 artists for $39 a month, or 3 for $19.

$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time.

Niche Playbook · next movesOne real 5-artist niche, measured 3 September 2026, artists anonymised

Top Spotify cities, and how many of the 5 artists have listeners there

  • Sydney5 of 5
  • London4 of 5
  • Melbourne4 of 5
  • São Paulo3 of 5
  1. 5 of 5Point the first test budget at Sydney and Melbourne. Every artist in this niche has measurable listeners in Sydney; only 1 of 5 does in Los Angeles.
  2. 45 of 2,256Start from the 45 ads that ran 90 days or more. They are the only creative this niche has kept paying for.
  3. 702 vs 379Test a show ad before a streaming ad. Book travel is this niche's commonest call to action, on 702 ads against 379 for Listen now.

What does Opah track for each artist?

Opah tracks the Spotify popularity score and streaming stats, Meta ads, Instagram, TikTok and YouTube for every artist you add, yours or one you study. Each artist gets one page.

Spotify refreshes every day, the rest every three days. The artists you track are never followed, messaged or contacted.

June
24
Release peak
28
222630
One independent artist, about 27K monthly listeners, scored every day from June to 3 September 2026. The dashed line is the release window.
Spotify
The popularity score (0 to 100) every day, plus monthly listeners, followers, top cities and the catalogue track by track.
Meta ads
Every ad back to 2020: the creative, the copy, the call to action, where it sends people and the days it ran.
Instagram
Followers, every post and its format, engagement, and how often they post.
TikTok
Followers, videos and plays, and the posting rhythm around a release.
YouTube
Subscribers, videos and views, and how often a new one goes up.

Every Meta ad they have run, kept and dated

Opah keeps each artist’s Meta ad archive back to 2020: the creative, the copy, the call to action, where it sends people and the days it ran. EU and UK ads carry Meta’s reach, age and gender breakdowns.

You see which ads they kept running, and what those ads asked fans to do.

Before you spend, read what the artists in your niche run on Meta ads.

  • Book travel702
  • Sign up581
  • Listen now379
  • Shop now257
  • Buy tickets124
  • Learn more80
The call to action on the 2,123 ads in the same 5-artist niche that carry one, measured 3 September 2026. Book travel led (702), ahead of Sign up (581) and Listen now (379).

The Niche Playbook reads the whole set as one market

The Niche Playbook reads your artist and the artists you study as one market, then names the move: which city to test first, which creative lasted, which call to action worked. Every plan includes at least one.

Audience
Where your listeners and theirs are, city by city, on one map.
Network
Which artists sit next to each other, and where audiences overlap.
Markets
The cities opening for you, the ones they already hold, and the ones on the rise.
Behavior
Paid against organic, posting cadence, and how each release rolled out.
Creative Recipes
The colours, moods and calls to action their ads keep coming back to.

Where the audience is, against where the posts go

The Playbook lines each artist’s followers on Instagram, TikTok and YouTube up against what they actually post. A platform that holds a quarter of the audience and gets almost nothing shows up straight away.

Instagram53% of audience · 44% of posts
TikTok21% of audience · 55% of posts
YouTube26% of audience · 2% of posts
One real artist, trailing 90 days, measured 3 September 2026. YouTube holds 26% of the audience and gets 2% of the posts.
New single
Artist name · Pre-save
Out Friday
Email list for Artist name
This address goes to the artist through Opah.
Example page, drawn from the real layout

Smart Links are the part of Opah you run yourself

A Smart Link is a page you build in Opah for a release, a show or a pre-save. Hand out a different link for each place you post it, and Opah counts each one, shows which cities clicked and keeps the emails fans leave.

Set a release time and the page counts down, then switches to the live buttons the moment you drop. Every plan includes them, with no cap on how many you make.

What do people ask before they start?

More on the FAQ and the Chartmetric comparison, or write to support@opah.studio and a person replies.

How is Opah different from Chartmetric?
Both track Spotify stats and socials. Opah also keeps every artist’s Meta ad archive and reads it next to their numbers, which none of Chartmetric, Soundcharts, Viberate or Songstats lists on its pricing page. The comparison page puts the tools side by side with their real prices.
Is it worth it if my artist has no audience yet?
Yes. The smaller you are, the more it pays to see what the artists a step ahead did. You need no ad budget to use it.
Will the artists I track know?
No. Opah never follows, likes, comments or messages, and needs nothing from the artists you track.
Do I have to connect Spotify for Artists or my ad account?
No. Type an artist's name and the first numbers arrive the same day.
Is there an AI chatbot?
No. Opah won't bolt on a chatbot to stand in for a feature or raise the price, and a person answers every support email. Opah is also against AI-generated music.
Can I cancel any time?
Yes. Cancelling stops the next renewal and the plan keeps working to the end of the period you paid for. How to cancel.

How much does Opah cost?

Opah has three plans, priced by how many artists you track. Every plan reads every source on every artist and includes unlimited Smart Links. Extra Niche Playbooks are $10 a month or $100 a year. Annual billing is two months free.

  • Opah Core

    $0.99a month$19
    First 3 months, then $19 a month
    Artists
    3
    Niche Playbooks
    1
    Data on every artist
    Every source
    Smart Links
    Unlimited
    Start for $0.99
  • Opah Pro

    $4.99a month$39
    First 3 months, then $39 a month
    Artists
    10
    Niche Playbooks
    3
    Data on every artist
    Every source
    Smart Links
    Unlimited
    Start for $4.99
  • Opah Suite

    $9.99a month$89
    First 3 months, then $89 a month
    Artists
    30
    Niche Playbooks
    3
    Data on every artist
    Every source
    Smart Links
    Unlimited
    Start for $9.99

Intro prices apply to the first 3 months of a monthly plan, for new subscribers. Compare plans in full

Add your artist and the two ahead of you

The first numbers arrive the same day. Cancel any time.