Music analytics for independent artists: your numbers next to any artist you add.
Opah is music data and marketing intelligence for artists and their managers. It tracks the popularity score, listeners, playlists and cities every day, the socials and release rollouts, and every Meta ad an artist has run since 2020. A Chartmetric alternative: 10 artists for $39 a month, or 3 for $19.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time.
Top Spotify cities, and how many of the 5 artists have listeners there
- Sydney5 of 5
- London4 of 5
- Melbourne4 of 5
- São Paulo3 of 5
- 5 of 5Point the first test budget at Sydney and Melbourne. Every artist in this niche has measurable listeners in Sydney; only 1 of 5 does in Los Angeles.
- 45 of 2,256Start from the 45 ads that ran 90 days or more. They are the only creative this niche has kept paying for.
- 702 vs 379Test a show ad before a streaming ad. Book travel is this niche's commonest call to action, on 702 ads against 379 for Listen now.
What does Opah track for each artist?
Opah tracks the Spotify popularity score and streaming stats, Meta ads, Instagram, TikTok and YouTube for every artist you add, yours or one you study. Each artist gets one page.
Spotify refreshes every day, the rest every three days. The artists you track are never followed, messaged or contacted.
- June
- 24
- Release peak
- 28
- Spotify
- The popularity score (0 to 100) every day, plus monthly listeners, followers, top cities and the catalogue track by track.
- Meta ads
- Every ad back to 2020: the creative, the copy, the call to action, where it sends people and the days it ran.
- Followers, every post and its format, engagement, and how often they post.
- TikTok
- Followers, videos and plays, and the posting rhythm around a release.
- YouTube
- Subscribers, videos and views, and how often a new one goes up.
Every Meta ad they have run, kept and dated
Opah keeps each artist’s Meta ad archive back to 2020: the creative, the copy, the call to action, where it sends people and the days it ran. EU and UK ads carry Meta’s reach, age and gender breakdowns.
You see which ads they kept running, and what those ads asked fans to do.
Before you spend, read what the artists in your niche run on Meta ads.
- Book travel702
- Sign up581
- Listen now379
- Shop now257
- Buy tickets124
- Learn more80
The Niche Playbook reads the whole set as one market
The Niche Playbook reads your artist and the artists you study as one market, then names the move: which city to test first, which creative lasted, which call to action worked. Every plan includes at least one.
- Audience
- Where your listeners and theirs are, city by city, on one map.
- Network
- Which artists sit next to each other, and where audiences overlap.
- Markets
- The cities opening for you, the ones they already hold, and the ones on the rise.
- Behavior
- Paid against organic, posting cadence, and how each release rolled out.
- Creative Recipes
- The colours, moods and calls to action their ads keep coming back to.
Where the audience is, against where the posts go
The Playbook lines each artist’s followers on Instagram, TikTok and YouTube up against what they actually post. A platform that holds a quarter of the audience and gets almost nothing shows up straight away.
Smart Links are the part of Opah you run yourself
A Smart Link is a page you build in Opah for a release, a show or a pre-save. Hand out a different link for each place you post it, and Opah counts each one, shows which cities clicked and keeps the emails fans leave.
Set a release time and the page counts down, then switches to the live buttons the moment you drop. Every plan includes them, with no cap on how many you make.
What do people ask before they start?
More on the FAQ and the Chartmetric comparison, or write to support@opah.studio and a person replies.
How is Opah different from Chartmetric?
Is it worth it if my artist has no audience yet?
Will the artists I track know?
Do I have to connect Spotify for Artists or my ad account?
Is there an AI chatbot?
Can I cancel any time?
How much does Opah cost?
Opah has three plans, priced by how many artists you track. Every plan reads every source on every artist and includes unlimited Smart Links. Extra Niche Playbooks are $10 a month or $100 a year. Annual billing is two months free.
Opah Core
$0.99a month$19First 3 months, then $19 a month- Artists
- 3
- Niche Playbooks
- 1
- Data on every artist
- Every source
- Smart Links
- Unlimited
Opah Pro
$4.99a month$39First 3 months, then $39 a month- Artists
- 10
- Niche Playbooks
- 3
- Data on every artist
- Every source
- Smart Links
- Unlimited
Opah Suite
$9.99a month$89First 3 months, then $89 a month- Artists
- 30
- Niche Playbooks
- 3
- Data on every artist
- Every source
- Smart Links
- Unlimited
Intro prices apply to the first 3 months of a monthly plan, for new subscribers. Compare plans in full
Add your artist and the two ahead of you
The first numbers arrive the same day. Cancel any time.